The Jaeger-LeCoultre flagship boutique in Beijing’s WF Central exudes an airy and elegant atmosphere, achieved through the use of natural materials, light color tones, and organic shapes. Above the raised bar area, clear light fixtures from the Dark & Bright Star collection float gracefully, their glass spheres evoking stars and diffusing soft, almost ethereal light. Their minimalist geometry emphasizes the serene ambiance of the space, with subtle Art Deco influences, and acts like a constellation guiding visitors through the world of the iconic Swiss brand.
| credits: Jaeger-LeCoultre archive |
Beijing, China
Jaeger-LeCoultre flagship boutique, Beijing
Sweden
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Poland
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dark & bright star staircase | installation of 88 pcs
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Prague
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