This Policy was last updated on March 1, 2022  and applies to citizens and legal permanent residents of the European Economic Area.

  1. Introduction

Our website, (hereinafter: “the website”) uses cookies and other related technologies (for convenience all technologies are referred to as “cookies”). Cookies are also placed by third parties we have engaged. In the document below we inform you about the use of cookies on our website.

  1. What are cookies?
    A cookie is a small data chunk that is sent along with pages of this website and stored by your browser on the hard drive of your computer or another device. The information stored therein may be returned to our servers or to the servers of the relevant third parties during a subsequent visit.
  2. What are scripts?
    A script is a piece of program code that is used to make our website function properly and interactively. This code is executed on our server or on your device.
  3. What is a web beacon?
    A web beacon (or a pixel tag) is a small, invisible piece of text or image on a website that is used to monitor traffic on a website. In order to do this, various data about you is used as HTTP parameters during communication.
  4. Cookies
    5.1 Technical or functional cookies

Some cookies ensure that certain parts of the website work properly and that your user preferences remain known. By placing functional cookies, we make it easier for you to visit our website. This way, you do not need to repeatedly enter the same information when visiting our website and, for example, the items remain in your shopping cart until you have paid. We may place these cookies without your consent.

5.2 Analytics cookies

We use analytics cookies to optimize the website experience for our users. With these analytics cookies, we get insights into the usage of our website, traffic, and its source. We ask your permission to place analytics cookies to help us to enhance our website and evaluate our marketing efforts.

5.3 Marketing cookies

On this website we use advertising cookies, enabling us to personalize advertisements for you, and we (and third parties) gain insights into campaign results. This happens based on a profile we create based on your click and surfing on and outside With these cookies you, as website visitors, are linked to a unique ID, so you do not see the same ad more than once for example.

Marketing cookies are cookies or any other form of local storage, used to create user profiles to display advertising or to track the user on this website or across several websites for similar marketing purposes. These cookies allow us to target advertising correctly so that we do not show you irrelevant offers.

  1. Placed cookies

Google Analytics

We use Google Analytics to analyze our website traffic, the sources from which visitors came to our website, and basic technical information about devices such as browser type or screen resolution in order to improve the site’s functionality and performance. We have Google Analytics set up to anonymize the IP address and respect the selected cookie policy.

Cookies Category More information
_ga Analytical  
_ga* Analytical  
_gid Analytical  

google tag manager

We use Google Tag Manager to run analytics and marketing codes according to selected visitor preferences. Google Tag Manager typically does not use cookies, but in some cases stores the identification of the original source of the visit, which other Google services may use after agreeing to an appropriate cookies policy.

Cookies Category More information
_ga_* Functional  

google ads

Google Ads is one of our marketing channels that allows us to show ads on Google search and partner services.

Cookies Category More information
_gcl_au Marketing  

google recaptcha

Google reCaptcha is a security service that protects our forms.

Cookies Category More information


We use the Youtube player to display more detailed information of some products.

seznam sklik

Sklik is one of our marketing channels that allows us to display ads on the search engine and partner services. To evaluate the results, it uses a tracking pixel, which we have set to respect the set cookie policy.


Facebook is a social network on which our company is active and uses it for advertising. Facebook uses a tracking pixel and sets a cookie with the visitor’s identifier.

Cookies Category More information
_fbp Marketing is a tool for identifying companies visiting our website.

Cookies Category More information
leady_tab_id Marketing LocalStorage
c Marketing Third Party
leady_session_id Marketing  

other cookies

Some functions of our website use cookies to store preferences.

Cookies Category More information
cc_cookie Functional Policy cookie settings
CONCRETE5 Functional Session maintenance


  1. Consent
    When you visit our website for the first time, we will show you a pop-up with an explanation about cookies. As soon as you click on “Save preferences”, you consent/disagree to us using the categories of cookies and plug-ins you selected in the pop-up, as described in this Cookie Policy. You can disable the use of cookies via your browser, but please note that our website may no longer work properly.


  1. Your rights concerning personal data
    You have the following rights concerning your personal data:

You have the right to know why your personal data is needed, what will happen to it, and how long it will be retained.
Right of access: You have the right to access your personal data that is known to us.
Right to rectification: you have the right to supplement, correct, have deleted or block your personal data whenever you wish.
If you give us your consent to process your data, you have the right to revoke that consent and to have your personal data deleted.
Right to transfer your data: you have the right to request all your personal data from the controller and transfer it in its entirety to another controller.
Right to object: you may object to the processing of your data. We comply with this, unless there are justified grounds for processing.
To exercise these rights, please contact us. Please refer to the contact details at the bottom of this Cookie Policy. If you have a complaint about how we handle your data, we would like to hear from you, but you also have the right to submit a complaint to the supervisory authority (the Data Protection Authority).


  1. Enabling/disabling and deleting cookies
    You can use your internet browser to automatically or manually delete cookies.You can also specify that certain cookies may not be placed. Another option is to change the settings of your internet browser so that you receive a message each time a cookie is placed. For more information about these options, please refer to the instructions in the Help section of your browser.

Please note that our website may not work properly if all cookies are disabled. If you delete the cookies in your browser, they will be placed again after your consent when you visit our websites.


  1. Contact details
    For questions and/or comments about our Cookie Policy and this statement, please contact us by using the following contact details:

BMRC Group s.r.o.
Hvězdova 1716/2b, 140 00 Praha 4 – Nusle, Czech Republic

ID: 45537011, Tax ID: CZ45537011
File number: C 1592 kept at the Regional Court in Hradec Králové
telephone: +420 720 025 815

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